A dog is for life, not just for Christmas

A dog is for life, not just for Christmas

The underlying message

The slogan “A dog is for life, not just for Christmas” was created by Clarissa Baldwin, the then-Chief Executive of The National Canine Defence League all the way back in 1978. Pet care and dog ownership was very different back then some 34 years ago, and our views on responsible pet ownership, the appropriate care of dogs and the place that dogs play in the lives of people have progressed significantly in the meantime. During the 70’s and 80’s, dog rescue centres and rehoming shelters would see a peak in the amount of dogs that were adopted into new homes during December - and then a correlating peak in the number of dogs handed back over into their care or abandoned to fend for themselves over the months of January to March. 

Previous post Next Post